This video helps explain the reports of Verizon’s SMS long code carrier pass-through fee, which is said to be implemented in February 2019. It could be a big shift for the text message marketing industry, because this pass-through fee is the first of its kind for a wireless carrier in the United States.
Most likely, you will see other wireless carriers follow with their own SMS long code pass-through fees after this one. It is already very common for wireless carriers to charge carrier pass-through fees for short code messaging.
It’s being reported that the new Verizon pass-through fee will be $0.0025/msg, and that I will apply to all A2P messaging on an SMS long code, which is a 10 digit phone number. This will increase the costs for long code messaging significantly. Watch the whole video to learn more about Verizon’s SMS long code carrier pass-through fee announcement.
Which other wireless carriers have pass-through fees on a short code? Check out the video we did about wireless carrier pass-through fees for short codes here: https://youtu.be/CMYZOllHUXE
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To learn more about long codes and carrier pass-through fees, and to get insights, news, case studies, and statistics, check out the Tatango blog here: https://www.tatango.com/blog
Tatango provides text message marketing software, allowing marketers to build and manage their SMS, MMS and RCS marketing campaigns. Since founding the text message marketing software company in 2007, Tatango has powered some of the largest, and most well-known SMS, MMS and RCS mobile marketing campaigns in the world. For more information on Tatango, and our text message marketing software, visit us here: https://www.tatango.com