(17 Apr 2011)
AP Television
Kampala, Uganda – March 31, 2011
1. Wide of Kampala traffic
2. Wide of Kampala streets
3. Tilt down UTL M-Sente billboard to MTN mobile money billboard
4. Various of UTL mobile money centre
5. Various set ups of Stephen Waiswa, Head of UTL Mobile money (M-Sente)
6. SOUNDBITE: (English) Stephen Waiswa, Head of UTL Mobile money (M-Sente):
“Mobile money is typically a money transfer service. It is, in the ordinary language, sending of money from one person to another. And, going forward, this has been enhanced like we shall be able to see. But basically it is a money transfer service from one person to another. Here we are trying to look at how do we reach the rural un-banked population. So mobile money concept basically lies along those circles.”
7. Close of bank teller writing in ledger
8. Mid of mobile phone and bank tellers
9. SOUNDBITE: (English) Stephen Waiswa, Head of UTL Mobile money (M-Sente):
“Your Sim card becomes your account, M-Sente account. So if you deposit money you have actually deposited on your virtual account – that is the Sim card. So, at that point you are able to make various transactions. For example, you can be able to send money to another person.”
11. Wide Leonard Massa, new M-Sente agent at bank counter
12. SOUNDBITE: (English) Leonard Massa, new M-Sente agent:
“People are going in for the service of M-Sente because of the various services offered like paying for utility bills, you can also come in to use the service. So people are going in for this M-Sente service because it is making life easier in a way.”
AP Television
Kampala, Central Uganda – March 13, 2011
13. Wide of UBA bank exterior
14. Wide UBA bank interior
15. Mid customer being served
16. Close of machine counting money
17. Various set ups of Joseph Arinaitwe, Head of E-Banking, UBA Bank
18. SOUNDBITE: (English) Joseph Arinaitwe, Head of E-Banking, UBA Bank:
“Mobile money basically has picked up because it answers three fundamentals. The first is convenience. The average Ugandan, the average East African has no time to come to the bank. Some of the banks are situated very far from where the people are, where they live and where they do there businesses. Secondly, the cost of opening a bank account in this part of the world is still very prohibitive. Thirdly, the cost of maintaining a bank account is very high.”
19. Close of cash being counted
20. SOUNDBITE: (English) Joseph Arinaitwe, Head of E-Banking, UBA Bank:
“When I send you money on your phone, if I send you two dollars on your phone unless you draw it after three months you will still have the two dollars. If I put that same amount of two dollars on your bank account after two months you will have no money, it would have been eaten away with the bank charges. This is very important because we see people use the mobile phone as a saving tool.”
AP Television
Kampala, Central Uganda – March 18, 2011
21. Wide of Kireka Market
22. Mid of Kireka Market
23. Mid of Isaac Mwende, market trader
24. Mid of Isaac Mwende with a customer
25. Close of customer using phone to pay for purchases
26. Mid of customer taking his groceries
27. SOUNDBITE: (English) Isaac Mwende, market trader:
“Most people use Mobile Money because it is very easy. There is no need of carrying money, taking to the bank, carrying money, paying somebody. So long as you have MTN Mobile Money, that’s all – you just send the money to that person and everything goes well and forward.”
28. Mid of Isaac Mwende at his vegetable stall
29. SOUNDBITE: (English) Isaac Mwende, market trader:
30. Various of Isaac Mwende arranging vegetables on his market stall
LEADIN:
Mobile money is transforming the way people do business – especially in the developing world.

You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/42009b922cd9aeb054a28bfe02e6b064
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